JustBeGreen Villages America

Imagine living in a place where you awaken every day with a creative enthusiasm because you are surrounded with beauty and peace. Nature that is in tune with its rhythms and cycles that are unspoiled and pure. Now imagine your home, workplace and recreation are all readily available and everywhere around you in abundance. In short, all has become one.

Is your life overwhelmed and busy? Are you completely frustrated with the place your living? The stress of traffic jams and the noise of the busy streets and a life that’s fast paced wearing you down? Do you feel detached from your community? What if there was a place you could live or vacation that was holistic, ecologically contained and self-sustaining? What if there was a place every day you could feel the peace of a beautiful flowing river, the contentment of looking out at the canvas of art from nature itself and realizing the joy you have because you live there?

Where is this magical place? It is in the heart of America nestled in the mountains of the beautiful Cumberland Plateau located in Morgan County Tennessee.

Just Be Green Villages America will chart the way to a new community ideal in which employment; active retirement and leisure vacation are equal driving forces. These elements are not often considered together, but they ought to be. Millions of Americans bear onerous commutes, plod through unsatisfying jobs, choke on industrial pollution, and suffer evermore-invasive noise pollution in our cities. Millions yearn for second homes or places to retire and fish or golf or hike or play tennis. Millions wish to spend more time with their spouses and offspring. Millions more are part of a new phenomenon called eco-tourists, who flock to National Forests – in many cases they are like visitors to our great zoos who hope to see the last remaining members of all but extinct species. This cry for what’s real and beautiful, for what is peaceful and quiet, for what is all too rapidly disappearing, has too often gone unheard. But it ought to ring a clarion call .

JBG Villages America will be a breakthrough community that balances human needs in a determinedly non destructive way. It will integrate the latest technological advances such as smart tech and with ancient practices such as Feng Shui. But it will be more than technological breakthrough . . . more than a new invention . . . more than optimum health . . . more than a new economic system. It will be a holistic, ecologically contained, self sustaining environment.

We have learned much about patterns of work and living. We have observed and learned from the mistakes of the past, and we vow not to repeat them. We will use our collective experience and appropriately applied technology, and we will succeed. We will not be discouraged because it is difficult. We will accomplish the improbable. We will strive even to do the impossible; we know it can be done. 

Before creating Disneyland in California, Walt Disney spent the better part of a year traveling the world to speak with owners and managers of amusement parks of every description. One after another, they told him his vision was impossible, that people would not pay the admission price he suggested, that they would not come in the numbers he projected, that they would not stay as long as he expected, and that it was extremely unwise to invest $24 million in such a foolhardy project.

But the analysts at Stanford Research Institute said otherwise. More importantly, Walt Disney believed otherwise and proceeded to build his “foolhardy” dream. In the end, his projections were not only met, but also far exceeded. In the end, Disneyland became a model for theme parks around the world. In fact, it became the paradigm for the entire hospitality industry. JBG Villages America will be informed by that paradigm as well. But it is our hope to create our own paradigm in developing this community. We believe this template will provide a model of deliberate, wholesome community design that can be duplicated in many other places. Consequently, the seeds, which sprout and flourish from this endeavor, will be of enormous importance far beyond this community. These seeds will encourage and support a great many people seeking the kind of life they will find in our “neo-urban village” JBG Villages America will be created by people who have made a commitment to life made whole. It will be about doing the right thing simply because it is the right thing to do. Whatever final shape this project assumes, this village will honor the Cherokee who once lived here.

JustBeGreen Villages-stream

JustBeGreen Villages America


It has been said “It takes a village to raise a child”. We believe “a village” is equally as important to the growth of well-rounded adults. Those who have witnessed or been victims of the uncontrolled growth that has metastasized our cities know this only too well. Still, many people remain in our dangerous and dehumanizing cities because of economic opportunity and cultural enrichment. So, how to resolve this dilemma? Our answer is the “neo-urban village”. That is not a contradiction in terms, but a title chosen to reflect the best of both worlds. The “neo-urban village” offers the variety and sophistication of a busy urban area, while maintaining the security and openness of a quiet rural village. JBG Villages America is the prototype of this “neo-urban village”. It is a planned environment designed to create a solution for the vast array of problems facing children, families, educational systems and workplaces. But this environment is not wholly our own design – it takes full advantage of Nature’s inimitable creative powers, too. We believe the best way to the future is to learn from the past. We believe as the Indian ancients that nurture needs Nature. We believe humans grow best where Nature is not only respected, but also seen and touched and heard. That is why our community is nestled away in the mountains of America’s heartland, far from large urban areas and associated national and international security issues. We believe we have a responsibility to our children and future generations to develop a self-sufficient, stable, private community that will meet basic needs and provide much more. To make all this possible requires dedication to finding a realistic balance, a balance between old and new, a balance between commercial and residential, a balance between work and play.

JBG Villages America will offer a new way of living for those trapped by the lure of the city and lost in urban commercialism and clutter. This will be a place that provides both opportunity and tranquility. This is not a Utopian dream. The developers are very experienced in large-scale projects, and very aware how much hard work is necessary to make “dreams” reality. They are aware physical planning alone cannot drive this project; it must be driven by economic realities. Pre-design, design before the facts are known, cannot possibly be optimum.

The developers are equally aware a community is essentially organic, that it grows in positive or negative ways depending on how well people respect and care for one another and their environment. In truth, people define the character and essence of their community far more than structure does.


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